Mention the name Facebook, and people roll their eyes by the mention of something that teenagers play with on the Internet.
Not so fast.
Facebook may be a platform where friends gather and communicate online, but it has quietly changed from a play-thing for teenagers to a platform where the biggest of the big businesses can engage and interact with their clients.
Who are the big guys on Facebook?
First of all, one has to differentiate between Facebook Profiles and Facebook Pages.
These are tough times and it calls for tough decisions.
Like whether you can still afford to advertise here and there and sometimes not and other times in every piece of paper circulating in the city?
The answer is obvious: consumers do not part with their money easily and businesses cannot afford to waste a cent on advertising that may work, or may not, but nobody really knows whether it does.
Most of the time, we get civilised and positive messages from businesses in Polokwane.
But sometimes we get messages like this (translation follows Afrikaans):
"Van wanneer af het jy die toestemming om ander mense se besighede se inligting te gebruik sonder om die eienaars se toestemming te verkry? Ek neem aan jy het tonne geld vir regskostes? Jy gebruik nie eers die korrekte skryfwyse van ons besigheid se naam nie.