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WOMEN ARE THE FIRST TO ADJUST THEIR PURCHASE HABITS IN TIMES LIKE THESE
The recession forces us to have a look at our buying habits and women, being the main purchasers of essential household products, are the first to adapt. “She checks price tags more carefully, goes swopping instead of shopping or shops in her closet, plants vegetables in the back yard, cans and freezes what she grows and believes it has never been more chic to be cheap” says Gigi Carroll, SVP/creative director at Draftfbc in an online magazine Marketing Daily's commentary.
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