These are tough times and it calls for tough decisions.

Like whether you can still afford to advertise here and there and sometimes not and other times in every piece of paper circulating in the city?

The answer is obvious: consumers do not part with their money easily and businesses cannot afford to waste a cent on advertising that may work, or may not, but nobody really knows whether it does.

Now is the time to take charge of your advertising expenses and to change your advertising spending into creating a community. A community made up of your clients, the users of your product or service, the people that have shown their loyalty by spending their salaries with you.

But it is not only businesses in Polokwane who ask questions about how they spend their advertising Rand or how they can do enough business to ensure their own survival. Millions of business people around the world has been asking the same questions.

What the clever entrepreneurs did, is what any small businessman or woman in Polokwane can do: use the available tools to market your business.

It is those entrepreneurs that realised that Facebook, Twitter, MySpace and a host of other social media platforms were not only places where teenagers and bored housewifes gathered. It is the places where people gather to communicate. And people are your market. Add to that that the age group 50 - 64 grew at double the rate of the 18 - 24 group on Facebook in 2009.

Can you see where the world is going? Can you see where your market is?

If you, as a business person, are getting the message and if you have the enthusiasm to go where your clients are, don't just jump in and start a Facebook group or start sending SMS's to every person who ever gave you their cell number.

Social Media is not about advertising - social media is about conversation and engagement.

We know that because we have been studying it for the last three years. We know that Twitter did not exist before March 2006. We know it is one of the fastest growing social media platforms and we know that Barack Obama made extensive use of Twitter on his way to becoming president of the United States.

We also know how SMS's and blogs and websites and Twitter and Facebook and Friendfeed and Flickr and YouTube and Delicious and Digg and an army of other social media tools can be used to find your market, engage with it, converse with it and generate loyalty towards your business.

We know that consumers are not interested in what you want to tell them, consumers are interested in what they are getting. Consumers don't care whether you have a big advertisement telling them how wonderful your product is, consumers ask their peers and do their own research before they decide and before they buy your product.

Because we know the world has changed, we know that it hasn't stopped changing and we know that it will change away from businesses who think they can advertise and people will come running to them. It does not work like that anymore, because the way in which people THINK has changed.

We know how to use social media and we help businesses in Polokwane to do just that.

We can create a social media program for an individual, a small business, a large concern, all the businesses in a building, a shopping mall or any other grouping of businesses or organisations. We will structure your social media program in a way that allows a group of businesses to share the cost. Your small business gets the same exposure as any big business, but at a cost that you can afford.

It is really not complicated:
You tell us who your clients are.
We tell you where they are.
Together we decide how to tell them.
We tell you what to tell them.
We tell them

Contact us to visit you and explain what you can do, how you can do it, how little it will cost and how we can do it for you.

Call Nico on 083 305 5338